Carbon reporting regulation is on the horizon, and few understand the implications. As the world's sustainability targets approach rapidly, the need for granular, activity-based emissions data has never been more important. Yet, it's never quite been possible.
Scope3 CEO and adtech pioneer Brian O'Kelley takes the stage to talk about how the media and advertising businesses are using their data sophistication to create full-scale, breakthrough models of carbon emissions — and powering unignorable, industry-wide shifts.