Shaina Zafar, 24, is an Executive at the Next Gen Practice at UTA Marketing. She is the former Co-founder/Chief Marketing Officer at JUV Consulting, which was acquired by United Talent Agency in March 2024. She is an unapologetic American-Muslim and daughter of first-gen Pakistani parents.

She is focused on community building between clients and partners, thought leadership, and curated community events. She has authored Gen Z yellowpapers at the company ranging from topics on Gen Z Yellow to The Future of WebZ (“Web3”) and oversees their weekly trends newsletter, The Screenshot with a subscriber base of 5,000+ business professionals.

She is a graduate from the University of Pennsylvania, as an International Relations major with a focus on the Islamic World and minors in South Asian Studies and Consumer Psychology. She wrote her thesis on impactful ESG practices for businesses. She now serves on the Asian Alumni Board and Young Alumni Board at Penn and is on Yahoo MAKERS.