Karen, CEO and CoFounder, formed OCEANIUM in 2018, with the mission to Kelp the World®, upon learning of the numerous environmental, economic and societal benefits of seaweed. Committed and passionate about catalysing the nascent seaweed industry in Western Hemisphere to ensure positive impact and profit throughout the value chain, Karen’s brings decades of experience including strategy, business and partnership development, brand building and marketing c with organisations including (RED), Comic Relief, NFL and USTA. Previously, Karen was Founder and President of Lucza, an international e-commerce business, and oversaw all elements of brand strategy, product development, marketing, manufacturing, team building and partner development. Karen won the Veuve Clicquot Bold Woman Future Award 2023 and was selected as a semi-finalist in The Economist Group’s Women and the Ocean: Changemakers Challenge. OCEANIUM has won the World Economic Forum UpLInk Ocean Challenge and the Thai Union Seafood Innovation Challenge.