Geoff Tuff

Geoff Tuff

Global Sustainability Leader for Energy & Industrials

Deloitte Consulting LLP

Geoff has over 30 years of experience consulting to some of the world's top companies on topics related to growth, innovation, and adapting business models to deal with change. Currently, he is a Principal at Deloitte and holds various positions across the firm’s Sustainability, Innovation & Strategy practices. Those include leadership globally of all Sustainability work for clients in the energy and industrials sectors as well as the US Hydrogen Practice. Geoff’s work centers around helping clients transform their businesses to grow and compete in non-traditional ways. Over the course of his career, Geoff has worked across virtually every industry and he uses that breadth of experience to bring novel insights about how things might operate to clients stuck in industry conventional wisdom.
Geoff is a widely sought-after speaker & writer on the topic of growth through innovation. He is a regular contributor to Harvard Business Review and he is a Wall Street Journal bestselling co-author of two books: "Detonate: Why – and How – Corporations Need to Blow up Best Practices (and Bring a Beginner’s Mind) to Survive," (Wiley, 2018) and “Provoke: How Leaders Shape the Future by Overcoming Fatal Human Flaws” (Wiley, 2021). In 2019, Thinkers50 named Geoff as a finalist for the Distinguished Achievement Award in Strategy; in 2021, they did the same for the Leadership Award. He holds a BA from Dartmouth College and an MBA from the Harvard Business School.

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